Tuesday, June 5, 2007

And our tagline is...

"The Science of a Meaningful Life"

That's the winner of Greater Good's first (and hopefully last) tagline contest.

We thank all the Greater Good readers who offered their creative tagline suggestions. There were several attractive tagline candidates in the running, but ultimately "The Science of a Meaningful Life" received the strongest support from Greater Good's staff, and it's easy to understand why: The term "meaningful life" seems to encompass compassion, happiness, empathy, social connection--no other single word or phrase works as well to capture what the magazine is all about. Plus, we appreciate the way that "science" and "meaningful life" play off each other: The broad idea of the "meaningful life" is nicely counterbalanced by the emphasis on rigorous "science." And the entire tagline conveys how Greater Good distinguishes itself from other publications: by applying scientific analysis to topics of personal importance to our readers.

Back in March we launched an online contest for readers to propose their own tagline. We were impressed by the range and originality of many of these suggestions. While we didn’t choose any of them verbatim, “The Science of a Meaningful Life” is very close to a tagline proposed by reader Sara Margulis, “Science for Life.” So Sara wins our tagline prize: A one-year subscription (gift or renewal) to Greater Good and a free book selection from our library. Congratulations Sara!

Thanks again to everyone who submitted an idea to Greater Good’s tagline contest.

Sincerely,

The Greater Good staff

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